With Nextgen Combines in Michigan and Atlanta wrapping up, OPSM is proud to share the impact these events had, not just on the field, but across the digital landscape with engagement and interactions on behind-the-scenes content.
Beyond the engagement numbers, the turnout for both events saw over 520 applications, narrowing down to 197 high-level participants who earned their spot at the combine at either the Atlanta or Michigan events. Aside from participants, OPSM welcomed over 75 academy scouts and coaches from professional, college, and university programs.
Starting in Michigan, where OPSM brought the spotlight to rising talent and built serious online buzz leading into the combine:
- 391,000 views
- 224,000 accounts reached
- 8,980 interactions
Pre-combine posts alone reached 75,000 accounts and had 35,000 interactions. With one post highlighting the colleges and universities who would be attending the combine racking up 53,000 views, the pre-combine hype was off the charts.
Next stop: Atlanta. The momentum carried over with a slew of photos and video content. The Atlanta Combine pulled in:
- 287,000 views
- 168,000 accounts reached
- 7,692 interactions
OPSM hit the ground running with three pre-combine posts showcasing the confirmed attendance of multiple MLS and College teams averaging a view count of over 34,000 and 20,000 accounts reached. In total, pre-combine posts reached 100,000 accounts and had 4,700 interactions.
With 9 posts during the combine reaching 66,000 accounts, there was one post whose numbers stood out. This particular post, which reached nearly 15,000 accounts, features a number of coaches and scouts in attendance, proving yet again that OPSM’s extended network is key to their social media success.
In total, the Michigan and Atlanta Nextgen Combines delivered:
- 678,727 views
- 392,815 accounts reached
- 16,672 interactions
- 2,700+ profile visits
- 313 link clicks
It’s clear that the OPSM community is not just watching – they’re actively engaging.
